Having electric vehicle chargers in a supermarket has many advantages for the business. These are the most important ones:
- Attracting new customers. Electric vehicle drivers are looking for places to charge their cars while doing other activities, such as shopping in the supermarket.
- Increased time spent in the shop, until the car is charged. This increases the likelihood of making additional purchases.
- Competitive differentiation. A way to stand out from other supermarkets that do not yet offer this service.
- Improved brand image and sustainability. By committing to an infrastructure that promotes electric mobility, the supermarket reinforces its commitment to the environment and reduces its carbon footprint.
- Increased visibility. Many e-mobility applications show the location of EV charging points, which can increase the supermarket’s reach on these platforms.