Having electric vehicle chargers in shopping centers has many advantages for the business, among which the following stand out:
- Attracting new customers. Electric vehicle drivers are looking for places to charge their cars while doing other activities, such as shopping or leisure activities.
- Increased time spent in the shopping center until the vehicle charge is complete. This extra time creates more opportunities for customers to shop, which can increase revenue for shopping center establishments.
- Improved brand image and enhanced commitment to sustainability. By committing to an infrastructure that promotes electric mobility, the shopping center reinforces its responsibility to the environment.
- Competitive differentiation. A way of attracting attention compared to other shopping centers that do not yet offer this service.
- Improved customer experience. Being able to charge the car while shopping or going to the cinema is an added value that customers appreciate, which can increase satisfaction and encourage repeat visits.
- Increased visibility. Many e-mobility apps show the location of EV charging points, which can increase the reach of the retail site on these platforms.